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Comic Cove, a comic book store owned by Army veteran Justin Behrens and his wife Liza, opened in State College in 2024. Located in the heart of Penn State University’s campus, Comic Cove was inspired by Behrens’ lifelong love of comic books, which began when he read them as a child and while serving in Iraq. The store’s canine mascot, Behrens’ pug Noah, sparked the idea to feature a pug superhero. Comic Cove’s mission is to make comics affordable and accessible to all, an ideal inspired by Alan Moore’s wish to bring comics back to the middle class. Through subscriptions and online orders, Comic Cove serves comic fans across the nation, carrying new and old comic books, Pokémon and Magic: The Gathering trading cards, and more.